Analysis of market environment. From July 2001, China surpassed the United States to become the world?s largest mobile communications market, but China?s mobile phone penetration rate is only about 11%, and 40% penetration rate in developed countries, indicating that the Chinese mobile phone market has great potential. But at the same time, a huge room for growth also makes the competition fiercer than ever, each brand has opportunity to occupy the position of industry leader. According to statistics, China had more than 30 brands compete for the mobile phone market, foreign brands Motorola, Nokia, Ericsson, Samsung, Siemens, domestic brand to TCL, Bird, Kejian, Lenovo dominated. Of course, the technology of manufacturing and assembling? cell phone jammer should develop.
Although domestic brands and foreign brands in terms of volume, there are still a big gap, but no doubt, the domestic mobile phone market share is gradually rising, CCID Consulting, said the news release in November 2002, the third quarter of 2002, China The mobile phone market is officially scheduled seating, Motorola in the first place, the domestic mobile phone operators TCL semi-finals, with South Korea?s Samsung?s sales bite very tight. Social environment with the development of science and technology, who have the luxury mobile phone has become a very popular consumer goods, and manufacturers very high degree of product homogeneity, if you simply focus on the functional benefits of the product has been completely impossible to mobilize consumer those who desire to buy, you must give the products more added value. As the times progresses and needs and requirements of the customer towards? cell phone jammer increase.
Therefore, the manufacturers have open psychological warfare, to impress consumers rely on the psychological benefits given to the product. The manufacturers stress the importance of psychological warfare, because the phone consumers seeking personalized, not just the phone as a communication tool, and more mobile phones as a medium to convey their personality and emotional. Therefore, consumers in the choice of mobile phone more and more attention to emotional factors and symbolic significance, rather than considering only the product?s features and price. Competitor analysis, golf life and death comes as Motorola and Nokia in the first position of the Chinese mobile phone market. According to a survey conducted by the actual users and preparation of the zero survey of 10 cities, including Beijing, Shanghai, Guangzhou, Chengdu and other potential users to buy mobile phones in June 2002. The customer will definitely have high and higher requirements towards quality and performance of cell phone jammer .
Nokia mentioned in terms of brand rate, or brand owners rate, and Motorola equally matched. Compared with Motorola, Nokia to enter the Chinese market time much later, in a short time to contend with Motorola, the biggest reason is because Nokia and accurate understanding of the needs of the consumers, and grasp the consumption trend of the mobile phone. In 2000, the purchase of mobile phones on behalf of a fashion, then young people do not care about the phone has much use, while the value of a personal look, so the Nokia mobile phone sales potential without an external antenna to greatly bullish. In 2001, the market has shown the thumb Entertainment. Nokia to co-operators and ICP launched on the Internet to replace the phone displays the service of the patterns, download ring tones. It is to meet increasingly high needs of cell phone jammer .
Suddenly cater to the preferences of many mobile application enthusiast, replace the phone to display patterns and ringtones play has become a trend. Technical standards between the different brands of mobile phone, brand mobile phones to exchanging phone display pattern, often in a circle of friends, we all try to buy Nokia phones, the accident led to the Nokia mobile phone sales growth. Nokia steady stream of creative around the bold, energetic, imaginative and innovative four aspects, which constitutes the ?excitement? brand personality, conform to the psychological needs of a strong consumer when buying cell phones, cell phone push to the fashion trends. Therefore, Nokia?s success lies not in the winning of the core technology and, more importantly, to understand consumers more than any other brand. Only if the technology of ?cell phone jammer ? ? can meet the increasing needs and requirements towards? cell phone jammer .
chrysler super bowl commercial christina aguilera madonna half time show fiat 500 abarth madonna halftime m i a clint eastwood
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন