Based on some feedback from my friends at StubHub, here is a snapshot of secondary ticket price trends for Week 2 of the NFL season.? Secondary prices reported below reflect the price of tickets actually sold to date through StubHub.
HIGHEST-PRICED GAME?JETS @ STEELERS
The highest average secondary price is in Pittsburgh as the Steelers open their home schedule versus Mark Sanchez and the J-E-T-S Jets Jets Jets.? The average is $256, with 28% of the buyers coming from Pennsylvania, 13% from New York, 8% from New Jersey, and 6% from Ohio.? The highest priced ticket sold thus far was $988 in the lower bowl, with the lowest ticket sold being $88 in the upper bowl.
This is a sizable mark-up over the Steelers average face value price of $74.32, according to Team Marketing Report?s 2012 Fan Cost Index.? With the largest average secondary ticket price, yet face ticket values below the league?s $78.38 average, this tells us something we all probably already knew?FAN AVIDITY levels in Pittsburgh are tremendous.? And given the proximity of New York to Pittsburgh, and in light of their surprising offensive performance in Week 1 versus Buffalo, this helps raise demand which raises price.
LOWEST-PRICED GAME?TEXANS @ JAGUARS
The lowest average secondary price is in Jacksonville as the Jaguars battle the Houston Texans.? With the average secondary price for this game ($59) being essentially indifferent from the cheapest average face value ticket in football ($59.54), this suggests that it will take some time for the new regime in Jacksonville to turn around the degree of fan apathy which has befallen the club in recent years.
Further reflecting this apathy is that (1) this game has only received approximately 12,000 views since last Sunday (compared to the 125,000 page views since Sunday for the upcoming Detroit @ San Francisco showdown), (2) the most expensive seat sold was at $457 in the Touchdown Club, and (3) seats in Section 441 were selling for $15.
MOST TICKETS SOLD?LIONS @ 49ERS
As mentioned above, the Detroit v San Francisco Sunday night clash (fetching an average secondary price of $130 compared to 49er average face values of $83.54) is the most in demand game in terms of tickets sold for Week 2.
Though StubHub didn?t report the number of tickets sold, they indicated that some buyers hail from Hong Kong, Australia, Tokyo, and Madrid.? 80% of tickets sold have been to California residents.? The highest priced ticket sold was for $900 in the lower box sidelines, while the lowest priced ticket sold was $30 in the Upper Reserve North End Zone.
WEEK 2 MARK-UPS
As for all other games:
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