dwightmoro: Display Ads In Mobile Divides

By: vgame

With a width of about 5 cm and a height of about 8.5 mm, display ads on smartphones do not have much ground for marketers to promote their products or services.
That is one reason why smartphone is not the work environment more attractive to advertisers. Clear evidence for this is the volunteer companies spend more money to reach thousands of eyes are pasted into the computer or tablet rather than a smartphone.
Numerous difficulties when mobile advertising
Christine Chen, Director of Communication Strategy at ad agency Goodby Silverstein & Partners, said: "entirely a matter of size. If you look at the space available on the smartphone, it can not be compared with the banner ads on the Web, television, print and outdoor advertising. "
However, size is not the only problem. Advertisers also limited by what they can detect smartphone users. Basically can not use cookies to smartphone applications, as they do with their browsers. On the Web, publishers, record user actions for advertisers to analyze and identify user preferences and strategies for optimization.
These restrictions hamper advertising needs and lead to low-cost smartphones. A Web banner ads are priced from $ 3 to $ 5 per thousand impressions may only cost about 75 cents to 1 dollar on the smartphone.
Another reason advertisers do not appreciate ads smartphones is that users lack of desire to receive when using the phone. They often use smartphones in the short period of time, and do many things at once. It is difficult to stop what they are doing and make them pay attention to advertising messages. Chen company customers often do not wish to advertise on smartphones.
Jeff Lanctot, Director of Global Communications advertising agency Razorfish for that context is important. For example, the marketing required to take action while the user is viewing the mobile wedding is a nuisance, but when playing the game, it is only natural.
Strategy Mark Himmelsbach, director of advertising networks BBDO North America realize the potential of mobile advertising, but almost all marketers are wary in phone ad sizes "to not make people angry ". "Mobile Ads account for only a small percentage on the screen and often hidden or ignored by the user", Himmelsbach share.
Small advantage
The phone also has several advantages, such as the ability to set the ad location or integrated into popular applications, but in the end, "mobile advertising for the least creative opportunity."
Doug Ray, Chairman of the North American media company Carat identification, mobile ads by location (geofencing) targeted prospects in neighboring services and has proven to work quite well. Knowing the geographical location and bring attractive offer more effective in driving the story and sales, while that geofencing not done on the computer.
However, consumers do not necessarily want to be reminded of your phone location tracking device for advertising. A mobile device is only one of many forms of personal technology that we have. Location tracking application is legal but still request the permission of the user during the installation process.
Using the Web on your desktop, laptop or even a tablet not feeling inextricably linked with itself on mobile phones. Most Web content is media, accessible and beneficial to the advertising industry because users do not see ads in this environment is troublesome for their own space.
Lanctot of Razorfish mentioned three companies are doing well mobile advertising: Pandora, Twitter and Foursquare. Pandora insert audio ads into the player, Twitter offers sponsored ads on line news tweets and Foursquare to the advertiser geofencing test. He said: "Advertising is a natural part of the user experience. It is not the form of privacy intrusion. "

About the Author:
Vgame.mobi is a wapsite Tai game for mobile - where you can tai game pikachu, tai ola kul, tai game dao vang, tai hinh nen dien thoai...

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